Pricing

Pay for verified contacts.
Not for seats.

One credit pool. Up to 98% verified accuracy. Failed lookups are always free. Solo operators and agencies welcome — Free tier never expires.

Start free — no card requiredSee plans
25 free credits / month Cancel anytime Credits never gamed
Accuracy
98%
Verified email + phone
Bounce rate
<2%
vs industry 8–15%
Cost / email
$0.032
At Plus tier
Integrations
15+
GHL · HubSpot · Zapier + more

Trusted by solo operators and agencies running outbound

ACME CO
Meridian
NORTHWIND
hyperloop
KLIQ
VAULT & CO
Plans

Pick the plan that matches your outbound volume.

Every tier uses the same credit pool and the same verification engine. Upgrade or downgrade any time — no tier lock.

Free

Starter

Kick the tires.

$0/ month

25 credits / mo

Start free

No card required

  • Verified email
  • AI Assistant · 5 queries/mo
  • Chrome Extension · install free
  • No API / MCP
  • No phone verification
  • No Lookup
  • No integrations

Solo

SMB

Single-operator outbound.

$49/ month

1,000 credits / mo · billed monthly

Get started
  • 1,000 credits / month
  • Verified email + phone
  • Lookup · manual
  • AI Assistant · 50 queries/mo
  • Chrome Extension · verify contacts
  • Full MCP + API
  • 1 seat
  • All integrations
  • No workspaces
Add-on credits: $0.10/crNever expire
Most popular

Plus

Teams

Small teams + light agency use.

$79/ month

2,500 credits / mo · billed monthly

Get started
  • 2,500 credits / month
  • Verified email + phone
  • Catch-all + WhatsApp verify
  • Lookup · manual + bulk
  • AI Assistant · 100 queries/mo
  • Chrome Extension · verify contacts
  • MCP + API + webhooks
  • 3 seats
  • Up to 5 workspaces
  • Auto-enrichment
Add-on credits: $0.08/crNever expire

Scale

Agency

Agencies managing clients.

$209/ month

10,000 credits / mo · billed monthly

Get started
  • 10,000 credits / month
  • Verified email + phone
  • Catch-all + WhatsApp verify
  • Auto-enrichment
  • Lookup · manual + bulk
  • AI Assistant · unlimited
  • Chrome Extension · verify + LinkedIn bulk
  • MCP + API + webhooks + SSO
  • 10 seats
  • Unlimited workspaces
  • Per-client usage dashboard
  • Priority support
Add-on credits: $0.06/crNever expire
Agency White-Label · GHL-native

Your brand. Our database.
Zero LeadTale branding.

Resell verified B2B data to your clients under your agency brand. Co-branded GHL workspace pushes. Per-client API keys. Unlimited workspaces. No competitor ships this for GHL agencies.

  • Full GHL white-label
  • Unlimited workspaces
  • Per-client API keys
  • Custom domain
  • White-labeled Chrome Extension
  • AI Assistant · unlimited
  • Reseller margin: 40–60%
  • Dedicated CSM
Add-on credits: $0.04/crNever expire
Agency WL
$499/ month

25,000 credits / mo · billed monthly

Book demo

Or request custom Enterprise pricing

All plans include free failed-lookup credits · Cancel any time.

The engine behind every credit

Every credit runs through our 7-layer verification engine.

Competitors hand you "verified" emails that bounce. We stack SMTP handshakes, phone waterfalls, confidence scoring, and multiple proprietary signal layers before anything hits your CRM. The result: up to 98% accuracy on verified records — independently measured against delivery and bounce outcomes.

See how verification worksSee credit costs
Accuracy
98%
On verified email + mobile
Layers
7
Per contact, per credit
Bounce rate
<2%
vs industry 8–15%
Charged for
Hits only
Failed lookups are free

The 7 layers + their signals are proprietary. Full methodology →

Three surfaces, one credit pool

Three ways to find any prospect.

Search is only one surface. LeadTale ships three complementary prospect-finder surfaces — pick whichever fits the task. Every hit runs through our verification engine, every credit deducts from the same pool.

AI Assistant

Natural-language prospecting

"Find me 50 VP-level marketing leaders at Series B SaaS companies in Austin who use HubSpot." The Assistant interprets, builds the search, surfaces results, verifies.

Find CTOs at 50-200 person fintechs in NYC
Found 127 matches. Verified email on 89, mobile on 34. Preview?
AI
  • Free: 5 queries / mo
  • Solo: 50 queries / mo
  • Plus: 100 queries / mo
  • Scale + Agency WL: unlimited

Queries are free. Verified contacts from query results use normal credit pool.

Chrome Extension

LinkedIn & any-website verify

Install once. On any LinkedIn profile or company website, verify contact details in-place — SMTP-checked emails, waterfall-verified phones. Push to GHL or your CRM with one click.

linkedin.com/in/sarahchen
Sarah Chen
VP Marketing · Ramp
sarah@ramp.comVerified
+1 415 ••• ••••
  • Included in all paid tiers
  • LinkedIn profiles + company pages
  • Any website
  • One-click push to GHL / HubSpot / Instantly

Verifications burn credits from your main pool. Free tier: install free and see the overlay. Upgrade to verify.

Lookup

Find any email by name + domain

Know the name, don't have the email? Drop in a first/last name + company domain — we find and verify the prospect's email. Manual for one-off, bulk for a CSV of targets.

First
Sarah
Last
Chen
Domain
ramp.com
sarah.chen@ramp.comVerified
1 credit · matched + verified
  • Manual (one at a time) · Solo+
  • Bulk (CSV upload) · Plus+
  • 1 credit per successful match
  • Failed lookups are free

Uses our email-discovery stack + verification engine — same credit pool, same accuracy.

The credit pool

1 pool. Clear ratios.

Credits trigger our 7-layer verification engine. No heuristic guesses, no "best-match" pretending — up to 98% accuracy.

Single credit pool. Plan credits reset monthly; add-on credits never expire. Failed lookups are free.

Two opt-in add-ons when you build a list: catch-all verification and WhatsApp verification. Both toggle on per list; you're only charged when they return a successful result.

ActionCreditsNotes
Core verifications
Found + verified email1LeadTale finds the mailbox and verifies it. Reveal anchor price.
Verify-only email (BYOE)0.5You bring the email, LeadTale verifies it through the Verify Wizard.
Verified phone5Waterfall-verified. Mobile or landline. Pick "Mobile only" in list setup to skip landlines and avoid charges.
Email LookupiFind a prospect's email from just a first/last name + company domain. Same verification as standard email. Manual (one at a time) or bulk (CSV upload).1Per successful match. Same as found + verified email.
Auto-enrichmentiFills missing fields (title, company size, industry, location, LinkedIn URL, etc.) on an existing record.FreeCharges underlying reveal rates (1 cr found + verified email, 5 cr phone). No separate feature cost.
Failed lookup / no match0No verified hit = no charge.
Add-on toggles — opt in at list creation
Catch-all verificationiCatch-all domains accept any address — typical of 30–40% of B2B companies. Opt in at list setup for an extra deliverability signal.+0.1Verify-only catch-all is 0.5 base + 0.1 on confirmed catch-all — free on failures.
WhatsApp verificationiChecks whether each verified number has an active WhatsApp account. Useful for WhatsApp-first outreach cadences.+0.25Max 0.25 per successful verification — free on failures.
Plan credits
Reset on billing cycle. Don't roll over.
Add-on credits
Never expire.
Add-on rate
Drops as you go up tier. Anti-gaming: 90-day tier hold.
Add-on credits

Need more credits this month? Add them. They never expire.

Per-credit rate drops as you move up tiers. Stockpile during a big campaign, use them three months later. No "use it or lose it" games.

Solo
$0.10
per credit
Popular
Plus
$0.08
per credit
Scale
$0.06
per credit
Agency WL
$0.04
per credit

Anti-gaming: 90-day tier hold — rate snapshots to your current tier at purchase time.

Compare

Every feature across every tier.

Granular limits and feature availability. Hover any i icon for detail.

FeatureFreeSoloPlusScaleAgency WL
Credits & records
Plan credits / monthiReset on your billing cycle. Don't roll over. Add-on credits (purchased separately) never expire.251,0002,50010,00025,000
Bulk CSV exportiDownload any list as a CSV. Free tier can preview results but not export.—✓✓✓✓
Verification
Found + verified email 1 criWe find the mailbox and run the multi-layer verification stack. This is reveal pricing, not just SMTP-checking an email you already have.✓✓✓✓✓
Verify-only email (BYOE) 0.5 criBring your own email list and LeadTale verifies each address through the Verify Wizard. Catch-all results are 0.5 credits base + 0.1 on confirmed catch-all.✓✓✓✓✓
Verified phone 5 criMulti-provider waterfall. Pick "Mobile only" at list setup to skip landlines and avoid credit spend.—✓✓✓✓
Catch-all verification +0.1 cr / successiCatch-all domains accept any address — typical of 30–40% of B2B companies. Verify-only catch-all results cost 0.5 credits base + 0.1 on confirmed catch-all.—✓✓✓✓
WhatsApp verification +0.25 cr / successiChecks each verified number for an active WhatsApp account — opt in per list. Only charged on successful verification.—✓✓✓✓
Auto-enrichmentiFills missing fields (title, company size, industry, location, LinkedIn URL, etc.) on an existing record. Fires on CSV import or CRM push. Credits charged at standard verification rates per your list settings (found + verified email = 1 cr, phone reveal = 5 cr). No separate feature cost.——✓✓✓
AI Assistant
Queries / monthiA "query" is one natural-language request that builds a search or interprets intent. Running the search and verifying results still uses normal credits.550100UnlimitedUnlimited
Chrome Extension
LinkedIn profilesiSurface verified email + phone directly on any LinkedIn profile page. One-click push to your CRM.Install freeVerifyVerifyVerify + bulkVerify + bulk
Any websiteiVisit any company website — extension pulls contacts for that organization. Bulk mode on LinkedIn gates at Scale.Install freeVerifyVerifyVerifyVerify
White-labeled extensioniYour agency's branding on the extension, delivered through your GHL white-label. Clients see your name, not LeadTale.————Coming soon
Email Lookup
Manual lookup (name + domain)iEnter first/last name + company domain, get a verified email back. One at a time. Costs 1 credit per successful match — free on no-match.—✓✓✓✓
Bulk lookup (CSV upload)iUpload a CSV of names + domains, get verified emails back in batch. Same 1 credit per successful match. Gates at Plus tier.——✓✓✓
API, MCP & automation
REST APIiProgrammatic access to search, verify, and enrichment. Available on Solo and above.—FullFullFullFull
MCP server (for AI agents)iModel Context Protocol — expose every LeadTale action (search, verify, push) to Claude, Cursor, and any MCP-compatible agent as first-class tools. Available on Solo and above.—FullFullFullFull
WebhooksiEvent notifications (list complete, enrichment ready, credit threshold) delivered to your URL.—✓✓✓✓
IntegrationsiDirect push to every major outbound + CRM tool. Free tier has no native integrations — use CSV export instead.
15+ integrations →		—AllAllAllAll + custom
Teams & workspaces
Seats includediEach seat is a login with its own role + permissions. Extra seats available as add-ons on all paid tiers.11310Unlimited
WorkspacesiIsolated client workspaces. Each workspace has its own searches, lists, and usage tracking — perfect for agencies managing multiple clients.——5UnlimitedUnlimited
Per-client usage reportingiAgency dashboard showing credits, searches, and enrichments per sub-account. Full tier adds CSV export for client invoicing.——✓✓✓
White-labeliFull WL is delivered via the GHL white-label reseller model: your agency's GHL sub-account, your branding, your domain. No LeadTale logo, UI chrome, or URLs. Scale tier ships a co-branded experience (your logo + LeadTale attribution).———Co-brandedFull WL via GHL
SSO (SAML)iSingle Sign-On via SAML 2.0. Works with Okta, Azure AD, Google Workspace, and any SAML-compliant IdP.———✓✓
Add-on credits (never expire)
Per-credit rateiPurchase extra credits on top of your plan. Rate drops as you move up tiers. Add-on credits never expire — unlike plan credits which reset monthly.—$0.10$0.08$0.06$0.04
Add-on credits expire?—NeverNeverNeverNever
Support
Support tierCommunityEmailEmail + chatPriorityDedicated CSM
i
Full white-label is delivered via GHL. Agency WL is a GHL-native reseller experience: your brand, your domain, your client portal — LeadTale stays invisible behind your GHL sub-account. No agency tool on the market ships this for GHL. The Scale tier offers a co-branded experience (your logo + LeadTale attribution) without the GHL dependency.
vs. The Alternatives

Built for solo operators and GHL agencies — the people nobody else prices for.

Apollo and ZoomInfo are built for enterprise SDR teams. Lusha charges per-lookup. Here's how we stack up on the things that actually matter to your workflow.

 LeadTaleApolloLushaZoomInfo
Starting price (annual)$39/mo$49/mo$39/mo~$15k/yr
Credit pool modelSingle poolSplit poolsPer-lookupSeat + credits
Free failed lookups✓✓—✓
Add-on credits expire?NeverEnd of cycleCycleAnnual
SMTP handshake verification✓Heuristic✓Heuristic
Phone waterfall7-layerSingle-source2-layerMulti-source
WhatsApp verification✓———
MCP server (for AI agents)✓———
GHL-native white-label✓———
Agency sub-accountsUnlimitedTeams only—Enterprise only
Free tier25 cr/mo50 cr/mo5 cr/mo—
Annual contract requiredNoNoNoYes

Competitor data collected from public pricing pages, April 2026. See something that needs updating? Tell us.

Customer stories

Solo operators and agency owners who've done the math.

"

We replaced Apollo + Lusha + a standalone verifier with LeadTale. The GHL white-label means our clients never see another vendor. Margin per client went from break-even to 55%.

[Agency owner placeholder]
Founder · [GHL agency, 40+ clients]
"

I run cold outbound for a B2B SaaS alone. LeadTale's verified-only credits mean I don't burn budget on bounces. Bounce rate dropped from 11% to <2% the first week.

[Solo founder placeholder]
Founder · [Solo B2B SaaS]
"

The MCP server is the reason we picked LeadTale. I built a Claude agent that runs qualification and handoff end-to-end. Nobody else exposes the full stack to AI agents as first-class tools.

[Developer placeholder]
CTO · [AI-native outbound startup]

Testimonials pending launch. Replace with real customer quotes after onboarding wave 1.

FAQ

Answers to the common questions.

Don't see yours? Email us.

How does the credit pool work?

Every plan includes a pool of credits that reset monthly. Found + verified emails cost 1 credit. Verify-only emails (BYOE) cost 0.5 credits. Verified phones cost 5. Opt-in catch-all verification is 0.5 credits base + 0.1 on confirmed catch-all; WhatsApp is +0.25 on success. Failed lookups are always free. Add-on credits bought outside your plan never expire.

What exactly does "verified" mean?

For email: a real-time SMTP handshake against the destination mail server, plus multi-layer confidence scoring — not heuristics. For phone: a multi-provider waterfall that returns line type (mobile vs landline), carrier, and — optionally — WhatsApp presence. We measure our own accuracy against delivery outcomes: up to 98% on verified records, <2% bounce rate.

Do unused credits roll over?

Plan credits reset each billing cycle. Add-on credits (purchased on top of your plan) never expire — stockpile them during a big campaign and use them three months later. The rate on add-on credits drops as you move up tier.

What happens if a lookup fails?

You're not charged. No verified hit = no credit deducted. This applies to email, phone, Lookup, and both add-on toggles. You only pay for results.

How does the annual billing discount work?

Annual billing saves ~20% across every paid tier (Solo, Plus, Scale, Agency WL). You're billed once per year up front. Cancel any time — unused months are refundable pro rata during your first 30 days, credit for the remainder thereafter.

Can I cancel or change plans any time?

Yes. Self-serve upgrade/downgrade from your dashboard. Changes prorate to your current cycle. No contract lock-in on any monthly plan. Annual plans cancel at end of term or early for a prorated refund within the first 30 days.

What does the Chrome Extension do on Free tier?

Install it free and see the LeadTale overlay on LinkedIn profiles and any company website. Verification (SMTP-checked emails, waterfall phones) and push-to-CRM require Solo or above — upgrade inside the extension in one click.

What's the MCP server and do I need it?

MCP (Model Context Protocol) exposes every LeadTale action — search, verify, enrich, push — as first-class tools to AI agents like Claude, Cursor, and any MCP-compatible client. If you're building AI-native workflows, this is how you wire LeadTale into them. Free tier gets read-only access; paid tiers get full MCP. If you don't build with AI agents, you'll never touch it.

How does the Agency White-Label actually work?

Agency WL ships as a GHL-native reseller experience. You run a GHL white-label, we plug in underneath — LeadTale stays invisible. Your clients see your brand, your domain, your Chrome Extension logo. You get unlimited workspaces, per-client API keys, and per-client usage reporting for billing. Reseller margin: 40–60% depending on credit bundle sold.

What integrations are available?

Native one-click: GoHighLevel, HubSpot, Salesforce, Pipedrive, Close, Outreach, Instantly, Lemlist, Smartlead, Zapier, Make, n8n, Clay. Plus REST API and webhooks for anything custom. Solo tier includes GHL, HubSpot, Instantly; Plus and above include all integrations. See the full list →

Is the data GDPR / CCPA compliant?

Yes. Our sourcing respects public and publicly-available professional information only, and we honor opt-out requests within 72 hours. Full compliance notes, DPA, and suppression-list workflow at /compliance.

What if I run out of credits mid-month?

Buy add-on credits at your tier's per-credit rate — they never expire. Or upgrade mid-cycle and we prorate the difference. You won't be auto-charged without your explicit opt-in to a credit-replenish setting.

Can I export data to CSV?

Yes — on every paid tier. Free tier shows results in-app only (no export). CSV includes everything you verified: emails, phones, enrichment fields, source signals (where licensed to disclose).

Is there a free trial?

The Free tier is your trial — sign up with no card and get 25 credits to verify real contacts. When you're ready for volume, choose a paid plan, add a card, and you're charged immediately at the plan rate. No separate trial period, no trial-credit expiry games.

What's the support situation?

Free: community forum. Solo: email, ~24h response. Plus: email + chat, same-business-day response. Scale: priority queue, 4-hour SLA on business days. Agency WL: dedicated CSM, Slack Connect channel, quarterly reviews.
Start verifying today

Verified B2B contacts,
in the tool you already use.

25 free credits, no card required. Upgrade only when you need more volume.

Start freeBook a demo

Questions? hello@leadtale.com